Case Study

Delta Airlines Achieves New Heights with Digital Signage

October 21, 2010

Delta Airlines needed to convey its message of international flights to the highly targeted market of business travelers. Digitas and SeeSaw Networks created a relevant, digital place-based campaign with messages designed specifically for the international business traveler. Results included:

• A 15 percent increase in awareness of Delta
• A 28 percent increase in awareness of Delta as an international carrier
• A 61 percent increase in people likely to recommend Delta to others