Case Study
Coates Group Executes Digital Signage and CMS Transition for Leading QSR
October 27, 2021
Digital displays are increasingly becoming a requirement for quick-service restaurants. Behind the counter, digital menu boards display the restaurant menu. In the dining room, they show current promotions and other content. Outside, in the drive-thru, they help speed up service with a combination of the two.
Digital displays allow brands to incorporate full-motion video, run quick specials to work down products that may be overstocked, and allow operators to easily remove items in the event of a runout. Those allow for easy dayparting, switching from breakfast to lunch to dinner or however the operator desires.
So when a global leader in the quick-service restaurant space was seeking a way to boost sales, improve the guest experience and streamline the content management process at more than 1,000 locations throughout Canada, they sought a leader and innovator in digital signage solutions. They tapped the Australian company Coates Group, which has North American offices in both Chicago and Toronto.
About The Sponsor
Coates Group
Coates Group empowers millions of customer interactions every day for the world's leading QSR brands, providing tailored technology and end-to-end services that enable brands to turn complex restaurant ecosystems into seamless experiences for their guests.
