Case Study
Case Study: Coca-Cola Digital Shelves
March 6, 2020
Coca-Cola HBC Russia is a leading company in the field of production and distribution of The Coca-Cola Company beverages and a part of Coca-Cola System. The company produces and offers in Russia a wide range of high-quality soft drinks and juices under the world famous trademarks: Coca-Cola, Coca-Cola Zero, Coca-Cola Cherry, Coca-Cola Vanilla, Sprite, Fanta, Powerade, BonAqua, Smartwater, Schweppes, FUZETEA, energy drinks Burn and Black Monster, juice products under the brands “Dobry”, Rich, “Moya Semya”, Pulpy and Innocent.
It is one of the largest investors in the country. The company employs more than 7,000 people and owns 10 production facilities throughout the country – from St. Petersburg to Vladivostok.
In a feat to differentiate their product line of drinks on supermarket shelves, Coca-Cola HBC Russia employed innovative digital signage technology from SpinetiX to redefine in-store messaging at a major Moscow supermarket called “Perekryostok”. The results are more than promising.
About The Sponsor
SpinetiX
At SpinetiX, we inspire businesses to unlock the potential of their story. We believe in the power of digital signage as a dynamic new storytelling platform to engage with people. For more than 15 years, we have been constantly innovating to deliver cutting-edge technology that helps our customers shine.
