White Paper

An Explanation of NFC with Implications for Digital Signage

May 6, 2013

Near field communications (NFC) is described as self-contained microchips that can transmit information wirelessly over very limited distances. This white paper discusses how merchants can benefit from the use of NFC-equipped smartphones, including:

• Increased customer satisfaction
• Accelerated check-out speeds and increased transaction security
• Streamlined ability to market directly to consumers
• Integration between payments and couponing