Press Release

Xibo Partners with Improve Digital by Azerion to drive DOOH Innovation

Leading digital signage software provider Xibo Signage announce their latest SSP Connector with Improve Digital by Azerion.

Photo: Xibo Signage

October 14, 2025

On Tuesday,Xibo Signage announced their latest Supply Side Platform (SSP) Connector integration with Improve Digital by Azerion. Through this integration, Xibo expands its reach within the DOOH ecosystem, enabling customers to connect with Azerion's programmatic network and unlock new revenue opportunities.

This strategic collaboration brings together Xibo's feature-rich CMS with Azerion's Improve Digital infrastructure, delivering powerful new opportunities for Xibo customers. Through the Xibo SSP Connector integration, Xibo users can now connect directly to Azerion's DOOH marketplace to monetise their screen networks, automate campaign delivery, and access a broader pool of advertisers. The result is a more connected, scalable, and revenue-driven digital signage experience—giving Xibo customers greater control over how their inventory is managed and how their audiences are reached.

Unlocking opportunities for media owners and advertisers

"This collaboration with Xibo marks an important milestone in Azerion's DOOH strategy. By integrating Xibo's advanced CMS into Improve Digital, we're giving media owners more powerful tools to manage their networks, while also enhancing the capabilities of our own DOOH properties," said Daan Boekestein, CTO at Azerion.

From Xibo's perspective, this partnership further demonstrates the platform's strength as a trusted CMS for global DOOH networks.

"We're proud to partner with Azerion and have the Xibo SSP Connector integrated into Improve Digital. This collaboration strengthens our shared goal of advancing a data driven and connected DOOH landscape, where media owners and advertisers can achieve greater reach and measurable results.", said Dan Garner, Director of Engineering at Xibo Signage.

About Azerion:

Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe's largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.

Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 23 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.

For more information visit: www.azerion.com.

About Xibo Signage

Xibo Signage Ltd is a leading global Digital Signage Software provider. Xibo believes that digital signage should be accessible to all businesses, regardless of their industry, size, budget, skill set, or technological expertise. Their Open Source content management system is the heart of their Digital Signage solution. Xibo powers digital signage networks worldwide in 186 countries and across more than 400,000 screens using Windows, Android, ChromeOS, webOS and Tizen.

For more information visit xibosignage.com or contact:

Nikki Blissett
Head of Marketing, Xibo Signage
E: sales@xibosignage.com

Xibo Signage