X2O Media at Customer Engagement World 2014
New Version of the HTML5-Based X2O Platform
On display for the first time, X2O platform version 5.5 dramatically streamlines the content management workflow. This latest release significantly simplifies the creation and management of media-rich channels for playout on any screen including digital displays, video walls, tablets, and smartphones. With a modern new look and a highly intuitive graphical user interface, content creation, scheduling, and playout of dynamic content on visual communication networks is easier than ever. Drag-and-drop tools let users quickly create channels from HD video, still images, 3D animations, PowerPoint® slides, and more. Linking to internal and external data sources has been simplified, enabling users to easily incorporate data-driven graphics linked to corporate databases such as SAP®, Excel® spreadsheets, or RSS feeds. The platform's X2O player supports HTML5 and is able to deliver broadcast-quality content in real time to all screen types.
Interactive Retail Channel
At CEW 2014, X2O Media will highlight interactive visual communications solutions that enable retailers to engage customers effectively while enhancing their overall experience. Ideal for retail, banking, and healthcare settings, X2O's award-winning X2O Remote Video Expert application allows instant video conferencing between customers and specialized customer service agents — directly from interactive displays. To enable a more customized shopping experience, the application also includes RFID interactivity, whereby a customer picking up an item triggers the on-screen content to change to that product automatically and invites the customer to interact with the screen for more information. In addition, audience detection and measurement capabilities can provide targeted delivery of content as well as measurable results for ROI. Finally, customers can take product information with them by scanning an on-screen QR code with their smartphone.
Using touchscreens placed in strategic locations throughout a store, for instance, customers can obtain detailed product information, locate merchandise on a map, browse store ads, perform price checks, consult store websites, and read ratings on products of interest. When further information is required, users can instantly have a live conversation with a customer service agent via X2O Remote Video Expert — enabling seamless two-way interactions directly from the product aisle.
Social Media on the X2O Platform
The X2O platform allows users to harness the power of social media by displaying user-generated content from popular sites such as Twitter™, YouTube™, and Facebook. An updated version of X2O's popular Social Media Wall showing live event feedback from the socialsphere will be on display in booth 339.
Companies: X2O Media