Press Release
NoviSign Enables Partners to Win Against Streaming Platforms
NoviSign helps digital signage partners win against streaming screen networks like Atmosphere by enabling them to recreate the familiar looping video-and-ad format while maintaining full control over content and advertising, helping partners replace streaming solutions and grow their screen networks.
March 5, 2026
NoviSign, a leading global digital signage software company, announced how its platform enables digital signage partners to win deals against streaming screen networks like Atmosphere by recreating the familiar looping video-and-ad format while maintaining full control over content and advertising.
Streaming-based screen networks have become increasingly common in hospitality venues, bars, restaurants, and entertainment locations. These services typically deliver a continuous feed of short-form viral-style videos with advertisements inserted between clips, providing venues with a simple, ready-to-run screen experience.
While convenient, this model often provides little control over the specific content shown or the advertisements displayed. As streaming screen networks gain popularity, digital signage providers are increasingly looking for ways to offer the same viewing experience while maintaining ownership and control of their screen networks.
The Challenge: Competing With Streaming Screen Networks
One NoviSign partner faced this situation while approaching venues already using Atmosphere and similar streaming platforms. During sales conversations, venue operators repeatedly requested the same continuous loop of video content with ads between segments. Without a way to replicate that structure, the partner was losing opportunities despite offering a more flexible digital signage solution.
Recreating the Streaming Experience With NoviSign
Working closely with the partner, NoviSign demonstrated how the streaming-style experience could be recreated using the platform’s built-in capabilities.
By combining NoviSign’s YouTube widget with the Slideshow widget, the partner created a continuous loop of curated video content with advertisements inserted between clips. This approach allowed them to select specific YouTube videos, organize multiple clips into a repeating loop, and place their own advertisements between segments.
Unlike closed streaming feeds, this setup provided full control over both programming and advertising. The partner could determine exactly which videos appeared on screens and manage the ads displayed across their network.
“Many venues have become familiar with streaming-style screen networks, but they often come with limited control over content and advertising,” said Gil Matzliah, CEO of NoviSign. “With NoviSign, our partners can offer the same viewing experience while maintaining full ownership of their screens, content, and revenue opportunities.”
The Result: Replacing Streaming Providers and Expanding Screen Networks
With the familiar viewing format in place, the partner was able to return to venues previously committed to streaming providers and present a comparable screen experience while highlighting the added flexibility of a fully managed digital signage network.
After replacing Atmosphere installations in multiple locations with their NoviSign-powered solution, the partner expanded their network significantly, adding hundreds of new screens under management. By matching the expected video-and-ad loop while maintaining control over content and advertising, they removed a key barrier in their sales process and accelerated network growth.
About NoviSign
Since 2011, NoviSign has been an industry leader in full-spectrum digital signage solutions. With over 60,000 screens deployed and managed globally, NoviSign’s cloud-based digital signage software empowers businesses, partners, and integrators to remotely create, manage, and update content across any display, tablet, or kiosk. Known for its commitment to simplicity, reliability, and long-term partnerships, NoviSign has built a strong global ecosystem spanning five continents and has helped clients successfully deploy and manage impactful digital signage campaigns.
With a client base that includes industry giants like Disney, Ikea, Nvidia, Coca-Cola, Hilton, Indeed, and Porsche, NoviSign continues to lead the way in delivering high-quality digital signage solutions that drive engagement, collaboration, and communication.
To learn more, visit www.novisign.com.
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NoviSign is an award-winning digital signage platform powering 60,000+ screens worldwide. Its cloud-based system makes it easy to create, schedule, and manage dynamic content—delivering reliable, engaging, and scalable digital signage for any industry.
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