Press Release

Mediateko Ltd takes to the Pistes with ONELAN

Mediateko Ltd is a Finnish advertising company. It has installed new digital LED-screens in nine ski resorts around Finland to attract interested advertisers.

March 10, 2015

Mar 15……Mediateko Ltd is a Finnish advertising company. It has installed new digital LED-screens in nine ski resorts around Finland to attract interested advertisers. The screens are located near areas of concentrated people traffic. They have generated considerable interest as they are visually appealing and positioned to maximize the impact of any advertising they display.

The project is managed by Avek Esitysratkaisut Ltd (Avek) who provided and installed ONELAN Net-Top-Boxes (NTB-HD-10F-S) to supply content for the LED screens. Mediateko’s clients send advertising content to Avek who upload and schedule this according to the clients’ requirements. Avek uses a ONELAN Content Management Server (CMS) to update content remotely. Avek also monitors the system via a ONELAN Digital Signage Manager (DSM). Mediateko does not become involved in the technology itself or its maintenance.

Some of the LED screens will be relocated to nearby golf courses to be used in summer.

“This is the most significant investment of the fiscal year for Mediateko, but we have faith in the concept. Reception among the clients has been very positive”, says Mediateko’s CEO Teemu Kontkanen.

The CEO of Avek Esitysratkaisut Ltd, Jari Rönkkö, is also excited about the collaboration:

“Mediateko is our long-term partner, but these ski resort LED implementations have raised our partnership to a new level. The service concept – based infomedia system gives a massive boost for our co-operation. The concept brings added value for both sides“.

ONELAN develops network appliances for standalone and end-to-end Digital Signage network solutions. The Net-Top-Box (NTB) is a mul­timedia, multi-zoned solution capable of Touch Interactivity. With a browser based user inter­face, the system is fully multi-lingual and capable of dis­playing both stored media and live media e.g RSS feeds, web pages and broadcast TV or locally streamed video. Further mem­bers of the product family cater for Enterprise network management and integration with external data sources.

ONELAN’s NTBs are now installed in a wide variety of organisations across the world in markets including retail, schools, hospitals as well as corporates such as TalkTalk, the Financial Times and Virgin.