Press Release
Electro-Matic Visual Named Master Distributor of Unilumin USA
October 20, 2025
Farmington Hills, MI – October 20, 2025 — Electro-Matic Visual, a leader in LED solutions for commercial and industrial markets headquartered in Farmington Hills, Michigan, today announced a strategic partnership with global LED technology leader, Unilumin USA. Under the agreement, Electro-Matic will serve as a master distributor for Unilumin’s LED display solutions across the United States.
This collaboration positions Unilumin to significantly expand its footprint in the U.S. professional AV and signage markets—delivering high-performance LED displays to integrators, resellers, and end-users across a variety of verticals, including entertainment, corporate, retail, houses of worship, and transportation.
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Industry Impact
Unilumin brings world-class manufacturing and R&D capabilities. When combined with Electro-Matic’s decades of expertise in industrial distribution, commercial LED displays, industrial LED displays, direct view LED, LED lighting, and automation solutions—this partnership ensures greater product availability, localized support, and technical expertise for AV and signage professionals across the country.
“Unilumin has established itself as one of the most innovative LED manufacturers in the world.” said James Baker III, Vice President of Electro-Matic. “Partnering with them as a master distributor allows Electro-Matic to expand our portfolio with cutting-edge display technology, while continuing to provide the responsive service and engineering expertise our customers expect. Together, we will help integrators and the signage industry deliver more impactful visual experiences.”
Chris Donaldson, Vice President of Sales, Unilumin USA, added:
“Trade customers are demanding more reliable supply chains and strong technical support for their LED projects. By appointing Electro-Matic as our master distributor, we are able to leverage their proven distribution network and deep customer relationships to ensure Unilumin’s award-winning LED solutions are easier to source, easier to integrate, and supported every step of the way.”
Electro-Matic Ventures, Inc.
Electro-Matic Ventures, Inc., a SunSource company, has been empowering industrial innovation and visual communication for over 50 years. Headquartered in Farmington Hills, Michigan, Electro-Matic has a long-standing reputation as a trusted leader in industrial automation, LED lighting, and LED display solutions.
With decades of experience in the LED industry, Electro-Matic serves thousands of customers across North America—delivering reliable supply, expert technical support, and integrated solutions that drive productivity and customer engagement. As part of SunSource, Electro-Matic leverages a broad network of engineering and distribution resources to meet the evolving needs of its clients in a rapidly changing marketplace.
Unilumin USA
Based in Orlando, FL, Unilumin USA is the U.S. subsidiary of Unilumin Group, one of the world’s largest manufacturers of LED display solutions. Its products span fine-pitch indoor displays, rental & staging systems, outdoor LED signage, and customized immersive environments. Unilumin’s mission is to deliver innovative, reliable, and energy-efficient LED technology — “Together, for a brighter future.”
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