Press Release

Durham Bulls Athletic Park (DBAP) LED Display Upgrade

September 22, 2025

UberDisplays, along technology consultants, Anthony James Partners (AJP), worked to deliver a comprehensive LED display solution at the Durham Bulls Athletic Park (DBAP), home of the iconic Durham Bulls. The project modernizes the ballpark’s visual systems, enhances the fan experience, and increases the versatility of the venue for future events.

Project Scope and Highlights

Blue Monster

The centerpiece of the installation, the Blue Monster, is an impact-rated LED display engineered to withstand direct hits from baseballs traveling up to 80 mph. Measuring 1,774 square feet and comprised of more than 1.5 million pixels, this screen delivers stunning visuals while serving as a focal point for game information and entertainment.

Mini Monster

Nicknamed the Mini Monster by the Durham Bulls, this display delivers the live Speed of Pitch readout and also supports live video, player stats, and sponsor messaging. A brand-new custom frame was built to integrate the screen directly into the left-field fence, giving fans seamless visibility.

Right Field Ribbon

Running 260 feet along the right-field fence line, this ribbon display rounds out visual coverage across the park. Its consistent sight-lines make it ideal for showcasing team branding and partner content to a wide section of fans.

Clubhouse Ribbon

Located behind home plate at the club level, this ribbon display keeps spectators connected with real-time game details, including score updates, pitch counts and batter information. This beautiful display means game updates are now visible, for the first time in park history, from the "Diamond View" terrace on top of the Blue Monster as well. 

Backstop and Dugout Displays

Built to withstand baseball impacts of up to 130 mph, these displays deliver excellent brightness and clarity, even in full sunlight. Their high-visibility placement ensures they’re a reliable source of both in-game information and supporting content.

Project Impact

Across the installation, UberDisplays deployed more than 4.2 million pixels across 4,742 square feet of LED displays. The upgrade significantly enhances DBAP’s game-day presentation, improves fan engagement, increases advertising opportunities and supports future flexibility for special events and community programming.

“UberDisplays delivered an outstanding solution for the Durham Bulls. Their new rubberized LED product is a significant step forward, providing a high-impact image while eliminating the need for protective netting. The UberDisplays team handled every on-site challenge with professionalism and delivered a great project. It was a privilege to be part of such a strong team effort.”

— Michael Rowe, Chief Executive Officer, Anthony James Partners

The partnership between UberDisplays and AJP ensured smooth execution from planning through installation, delivering a durable and modern LED solution that positions the Durham Bulls for seasons of success.

Anthony James Partners

Anthony James Partners (AJP) is a leading technology consulting firm specializing in the design and implementation of large-scale solutions. AJP collaborates with professional sports teams, colleges and universities, and facility operators across North America, Europe, and the UK. Core services include facility audits, strategic planning, design, procurement, and construction oversight across disciplines such as LED displays, broadcast systems, audio, network infrastructure, DAS/Wi-Fi, lighting, and digital signage.

UberDisplays

UberDisplays delivers premium LED display solutions that go beyond screens to create impactful visual communication systems. With faster lead times, competitive pricing, and U.S.-based service and support, UberDisplays helps clients design, install, and maintain reliable LED solutions that give audiences something worth seeing.