The Digital Signage Today Podcast
Omnivex people-centered philosophy fuels digital signage expansion
Daniel Brown, editor at Digital Signage Today, hosted Chris Devlin, president at Omnivex Corporation, on the podcast to discuss the evolving digital signage industry. Devlin emphasized the core philosophy guiding Omnivex: using technology to connect people with the right information at the right time, enhancing decision-making and productivity.
November 25, 2024
Daniel Brown, editor at Digital Signage Today, hosted Chris Devlin, president at Omnivex Corporation, on the podcast to discuss the evolving digital signage industry. Devlin joined the podcast via video link from Toronto and emphasized the core philosophy guiding Omnivex: using technology to connect people with the right information at the right time, enhancing decision-making and productivity.
Core topics discussed included:
- Human focus in digital signage technology.
- Lessons from longevity in digital signage.
- The role of data and digital signage evolution.
- Security challenges in a connected world.
- The future of digital signage and AI.
Human focus in digital signage technology
Throughout the conversation, Devlin reiterated that technology's ultimate purpose is to serve people. While the digital signage industry often gets caught up in flashy innovations, Omnivex remains committed to bridging the gap between data and human interaction. Their mission involves alleviating decision-making stress by delivering actionable information directly to the people who need it, regardless of their role or location.
Lessons from longevity in digital signage
Devlin attributed Omnivex's staying power in a competitive industry to its enterprise-focused approach. Unlike many competitors who concentrate on consumer-facing applications, Omnivex prioritizes enterprise value, catering to the unique data needs of companies across industries. Their platform supports dynamic media but distinguishes itself with a robust focus on data-driven solutions. From their early days managing financial data on LED boards in stock exchanges to powering advanced dashboards for modern workplaces, Omnivex has maintained its dedication to delivering meaningful, actionable information.
The role of data and digital signage evolution
The integration of data is central to Omnivex's offerings. Devlin highlighted how their solutions allow enterprises to visualize data from diverse sources — whether through dashboards for executives or real-time production updates for factory workers. By prioritizing data's accessibility and usability, Omnivex helps clients optimize operations and reduce costly errors.
In discussing the evolution of digital signage, Devlin explained how the industry has moved beyond simply displaying media content. He pointed to their work on high-profile screens, like those in Times Square, as an example of combining aesthetic appeal with functionality. Today, digital signage increasingly integrates data and artificial intelligence, enabling personalized and efficient communication across industries.
Security challenges in a connected world
Security was a recurring theme in the conversation. Reflecting on this year's global IT disruption affecting airports, which was related to a third-party vulnerability. Devlin commended affected companies for their transparency and swift action, emphasizing the importance of robust disaster recovery (DR) practices. While Omnivex's systems remained largely unaffected, some of their on-premise customers faced challenges due to differing internal protocols.
Devlin discussed the broader implications of connectivity and security, particularly as industries move towards cloud-based systems. While cloud solutions offer scalability and robust security, not all enterprises are ready to fully embrace them. Aerospace companies, for instance, may prefer on-premise solutions to safeguard sensitive data. Omnivex addresses these diverse needs by offering hybrid solutions that enable clients to leverage cloud benefits while retaining control over critical data.
The future of digital signage and AI
Looking ahead, Devlin identified artificial intelligence as a transformative force in digital signage and beyond. While still in its early stages, AI has the potential to streamline operations, improve decision-making and enhance personalization. Devlin stressed the importance of integrating AI into business systems while ensuring that the human element remains central. Technology, he argued, should empower employees and align with organizational goals rather than replace human engagement.
Closing the conversation, Devlin summarized Omnivex's mission: helping enterprises take control of their narratives through secure, reliable communication tools. Whether in a public setting like an airport or a private enterprise environment, digital signage has the power to inform and guide people effectively. By ensuring that technology serves human needs, Omnivex continues to shape the future of digital signage as a tool for connection and productivity.
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