The Digital Signage Today Podcast

Cree LED talks LED solutions for digital displays, IP infringement challenges

In this episode of the Digital Signage Today podcast, produced by Networld Media Group, Judy Mottl, editor of Digital Signage Today, talks with Jeff Vanhouten and Jovani Torres from Cree LED.

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Image: Networld Media Group

July 28, 2025

Cree LED is a well-known leader given its 30-plus years in the OEM LED market and its technology can be found in a wide range of applications, from portable lighting like flashlights, headlamps and bike lights to horticultural systems used in greenhouses and vertical farms.

Van Houten is a product manager and Torres is a strategic business developer for Cree LED's High Bright products.

What sets the High Bright division apart is its focus on LED solutions for digital displays — think large-scale signage, video walls and public information displays.

Cree LED has played a big role in shaping the digital display space and has behind many of the foundational technologies that are now industry standards.

Just to name a few:

• The first outdoor SMD LED, which made it possible to have durable, weather-resistant digital signage.
• The first RGB LEDs designed for tilted viewing angles.
• The first ultra-contrast LEDs, using a proprietary dark coating. That helped reduce glare and delivered crisper blacks and more vivid color –critical for high-resolution video walls and premium displays.
• Its introduction of multi-lens RGB LEDs. Instead of using three separate LEDs, Cree combined them into a single component. This means simpler assembly, better color mixing and a cleaner design.

Cree LED's latest innovation is FusionBeam, which combines RGB dies into one compact package. This innovation enables thinner, lighter signage, easier integration and up to 4x less light spill, which helps reduce light pollution. It's a huge leap forward in terms of visual clarity, especially for icons, logos and video content.

Learn how Cree LED's research and development as well as deep industry experience have allowed us to stay ahead of the curve.

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Cree LED

Always Innovating. Always Leading.

Cree LED offers one of the industry’s broadest portfolios of application-optimized LED chips and components, leading the industry in performance and reliability. Our team delivers best-in-class technology and breakthrough solutions for focused applications in high power and mid-power general lighting, specialty lighting and video screens.

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