Digital Signage Today Podcast

A deep dive into the value of street-level OOH

Josh Cohen, CEO at Pearl Media, an out-of-home media company, offers insight on the value of the latest trend in digital signage — the street level network.

December 22, 2025

In this episode of the DST podcast, Josh Cohen, CEO at Pearl Media, an out-of-home media company, offers insight on the value of the latest trend in digital signage — the street level network.

With a team of 30-plus professionals and a portfolio of 700-plus media assets nationwide, Pearl Media specializes in delivering high-impact advertising across premier real estate.
From digital networks in Midtown Manhattan and Chelsea Market to large-scale destinations in Los Angeles, San Francisco, Nashville, Austin, Atlanta, Chicago, Miami, and beyond, Pearl Media is pushing the boundaries of what's possible in OOH.

The Midtown Digital Network which boasts 30 eye-level full motion screens around the fringes of Time Square, from 41st to 56th Streets — where the local New Yorkers navigate the chaos between Thanksgiving and New Year's.
Tune in to learn what street level digital signage offers an advertiser and what you need to know about content and messaging strategies.

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