DOOH Advertising

Zoom Media, Viooh team on GymTV programmatic access expansion

Photo: Adobe Stock

September 4, 2025

Zoom Media and Viooh have teamed up to expand programmatic access to the GymTV video network across North America.

Zoom Media is the parent company of GymTV. The collaboration provides an additional avenue for buyers to discover and activate on GymTV's video screens through Viooh's global supply-side platform, according to a press release. Advertisers can launch campaigns through major demand-side platforms.

"This is premium video in a premium environment," Chris Corvetti, senior vice president, sales and marketing, North America at Zoom Media, said in the release. "Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it's a way of life. With record-high traffic, extended dwell times and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging. This partnership with Viooh helps us unlock even greater visibility for advertisers looking to reach this high-value audience."

GymTV is active in thousands of fitness venues across North America, including LA Fitness, 24 Hour Fitness, GoodLife Fitness, Gold's Gym and others.

"We're proud to welcome Zoom Media and GymTV to the Viooh platform," Gavin Wilson, Global chief commercial officer at Viooh, said in the release. "This partnership brings a powerful new North America inventory source to both our domestic and international buyers, giving them the ability to engage with active lifestyle audiences in high-quality venues through the flexibility of programmatic digital out-of-home advertising."