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Zoom Media inks DOOH deal with LA Fitness
August 10, 2010
According to Media Daily News, Zoom Media & Marketing recently announced that it has inked a long-term media and advertising deal with LA Fitness and its more than 330 health clubs in 21 states and Canada — making one of the country's largest digital out-of-home networks targeting fitness club customers even larger.
LA Fitness will join Zoom's Digital Fitness Network — which Nielsen says already is viewed by more than 30 million adults each month — raising the number of fitness venues in the network to 1,600 in the United States and more than 2,500 total.
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