DOOH Advertising

Yahoo, Scope3 partner for carbon neutral DOOH

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January 5, 2023

Yahoo has announced its partnership with Scope3, a sustainability-focused DOOH provider, to offer carbon neutral inventory — also known as green media products – in the Yahoo supply side platform, according to a press release.

Scope3 aims for carbon neutrality by measuring the entire supply chain of digital advertising assets.

"It is important that the industry moves and considers sustainability in buying decisions," Elizabeth Herbst-Brady, chief revenue officer at Yahoo, said in the release. "As the whole industry is on a journey to move to being more sustainable, we are excited to bring access to green media, powered by Scope3's data, through our Yahoo SSP. This adds another layer of choice and flexibility to our customers. Scope3 provides measurement of each publisher's carbon emissions within the PMPs we now offer, creating a clear path for advertisers to invest in these ad impressions while also rewarding publishers that are transitioning to greener, lower carbon footprints with greater demand for their supply."