News

Wow Media deploys digital billboards in Los Angeles

November 21, 2018

Wow Media has deployed four 1,200-square-foot digital billboards in Los Angeles on I-405. The billboards will be seen by the 379,000 vehicles that travel I-405 daily, according to a press release.

Advertisers can deliver real time information on the billboards such as traffic or weather conditions. They can also integrate with mobile campaigns and social media, according to the release.

"These billboards are truly a game-changer in the Los Angeles media market," Scott Krantz, founder and CEO, Wow Media, said in the release. "Their massive size and high-definition, LED technology gives brands the ability to deliver innovative, customizable content to consumers — and their unique positioning along the nation's busiest freeway enables each campaign to reach millions of consumers 24/7 as motorists travel to and from LAX into West Los Angeles, Beverly Hills, Santa Monica and the San Fernando Valley."