Retail

Wovenmedia reveals Bentonville office, tech innovation lab

Wovenmedia's unveiled board room. Provided by Wovenmedia.

December 7, 2022

San Fransisco-based Wovenmedia, an in-store retail media solutions provider, has unveiled its Bentonville, Arkansas office, which includes a tech innovation laboratory, according to a press release.

Wovenmedia offers a proprietary software stack along with premium content and aims to develop its retail solutions with its latest expansion in the hometown of Walmart and Sam's Club.

"We see a lot of opportunity for growth in the retail sector as retail operators continue to invest in developing a seamless digital to physical customer journey," Susie Opare-Abetia, founder and CEO of Wovenmedia, said in the release. "Today's shoppers want integrated omnichannel shopping opportunities, which is driving retailers to look for new ways to enrich the in-store experience."

"In-store retail media networks are not only impactful customer communication vehicles but also serve as revenue-generators featuring consumer packaged goods-sponsored advertising that helps lift product sales," Drew Walls, client leadership director at Wovenmedia's Bentonville office, said in the release.