News

World Expo center shows off digital signage

August 1, 2012

Global visual technology displays provider Christie has entered into an exclusive partnership with digital media company Crystal CG to supply visual display and digital signage solutions for the new Bureau International des Expositions multimedia exhibition and information center in Paris, France.

The Center, a collaboration between Crystal CG and BIE and 100-percent funded by Crystal CG, will be dedicated to the history of World Expos. It will house a permanent exhibition highlighting BIE's accomplishments, presented on multimedia technologies from Christie. It will also feature meeting rooms to discuss expositions, large-scale events and a comprehensive digital research library for delegates, scholars, students and future Expo organizers. The Center held its official grand opening July 27.

"The BIE is very pleased with this innovative space provided by Crystal CG in the heart of Paris. This showcase is a great opportunity to present and inspire world-class ideas to candidates, organizers and participants, through Christie's cutting edge visual solutions,"said BIE Secretary General Vicente Gonzalez Loscertales.

Crystal CG is a major Christie AV partner in China and the Official Digital Imaging Service Provider of the 2012 Olympic Games. As a corporate partner of the BIE Center, Christie will be providing a diverse array of advanced digital displays that include Christie MicroTiles in the reception area, as well as projectors throughout the facility, including the exhibition area, meeting rooms and an immersive first-person experience area.

"As a result of the hugely successful collaboration between Crystal CG and Christie at the Qing Ming Festival at Shanghai Expo 2010, Christie was given the opportunity to partner with Crystal CG at the Center, and thereforework more closely with BIE," said Kathryn Cress, vice president, global and corporate marketing at Christie. "It is a great privilege for Christie to be the exclusive corporate sponsor and to play an important role in the developmental phase of many key international Expositions that will have an impact upon the world stage."

Cress said in the announcement that Christie is well positioned to partner with Crystal CG and co-partner the Center, as Christie has been a major provider of displays and projectors for large-scale events such as Shanghai World Expo 2010 and Yeosu Expo 2012 most recently.

Pascal Deseure, managing director at Crystal CG's BIE Center said, "Both Christie and Crystal CG are visual solutions pioneers with extensive experience in the industry. As partners, we look forward to demonstrating the power of visual technology to deliver messages from event sponsors and host cities on a grand scale, and to play a key role in the continuing success of BIE, the intergovernmental organization in-charge of all expositions in the world."

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