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Woodford Reserve woos crowds with high-tech ads

May 4, 2005

The Courier-Journal: Woodford Reserve wants to lift its advertising message above the Derby crowd this year with a high-tech version of the Depression-era sandwich board.

Pixman's system, dubbed "nomadic media" by the Canadian company, is a 40-pound backpack with a flat-screen video monitor arching high above the wearer's head. It has a video player and speakers to deliver advertising and promotional messages on sidewalks, street corners or wherever people gather.

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