DOOH Advertising

Winkel Media, Hivestack partner in LatAm DOOH

Provided by Hivestack.

March 1, 2023

Winkel Media, a digital media and analytics firm, has partnered with Hivestack, a global pDOOH company, to integrate Winkel's network of displays in Mexico, Peru, Colombia and Ecuador with Hivestack's supply side platform, according to a press release.

The deal gives global access to advertising in the Winkel Media network via Open Exchange and Private Marketplace Deals for pDOOH slots on over 5,000 AI-powered screens, which are spread across 500 store locations and reach an estimated 3 million monthly viewers with targeted content (with an estimated daily impression rate of over 6,500).

"We are incredibly excited to partner with Winkel Media and integrate their impressive retail DOOH network which covers high demand markets in LATAM," Hector Gonzalez, chief revenue officer for USA and LATAM at Hivestack, said in the release. "This is another path in the right direction for both parties as we see a consistent theme globally with retail networks and the power of reaching consumers at their point of purchase."

"Winkel Media´s main objective for 2022-2023 is to become the most relevant Programmatic DOOH player in Latin America by offering a 5,000 plus in-store screen ad network in the most relevant channel for most large CPG brands," Diego Sánchez, co-founder and CCO at Winkel Media, said in the release. "We believe our partnership with Hivestack is the first step to making that happen."