Windows of Huntington Beach Toyota come alive with in-window digital signage
February 4, 2010
Looknglas, a Lake Forest, Calif.-based Media company, has gone live with the first integrated Window Video System at the state-of-the-art Toyota Dealership in Huntington Beach, Calif.
Looknglas Window Video Systems project HD video images directly on the front windows of businesses. Looknglas Systems replaces window posters, painted window signs, banners and LCD-TV screens with larger displays directly on the window glass.
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Digital projection in the service drive area. |
Video messages and all system controls are managed remotely by Looknglas. The environmentally friendly system saves money in printed signage costs, paper waste, installation/de-installation, and eliminates the need for additional training or personnel to operate the system. This first of its kind installation at Toyota of Huntington Beach consists of five digital displays, including an eight-foot ultra-light video pane suspended in the Service Drive, two digital window displays directly on the front showroom windows and one two-way digital poster in the customer lounge. Each display runs a distinct message playlist, targeted to the audience in the specific areas.