DOOH Advertising
Wildstone extends Alpha Media Group partnership
November 13, 2025
Wildstone, the largest owner of OOH assets in the world, is extending the number of panels by 30, managed by Alpha Media Group as part of the second stage of its partnership. Alpha Media Group is a OOH media operator in Spain.
The strategic collaboration between the firms, which began earlier this year with the launch of five DOOH screens across Madrid, Alicante and Córdoba, was aimed at accelerating the digitization of Spain's OOH market, according to a press release.
Wildstone will hand over media sales of 30 further panels across 17 sites in an arrangement aimed at helping Alpha achieve its goal of increasing its market share in the country's large-format digital space.
Of the 30 new panels, 18 will be digital, with five backlit and seven classic. Under the terms of the agreement, Alpha will manage media sales on those sites for 10 years.
"We've been really pleased with the results of our initial partnership with Alpha and are delighted to build on this collaboration. At Wildstone, our platform enables media operators to expand their portfolios, helping them accelerate growth through access to high-quality large-format roadside media assets," Carlos Pestaña, managing director at Wildstone Spain, said in the release.
