DOOH Advertising

Wildstone builds Australia OOH presence with key appointments

Wildstone, a Europe-based out-of-home advertising infrastructure owner, has named Mitch Cook as commercial director for Australia, along with naming Amber Burbidge as a commercial executive.

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August 5, 2024

Wildstone, a Europe-based out-of-home advertising infrastructure owner, has named Mitch Cook as commercial director for Australia, along with naming Amber Burbidge as a commercial executive, according to a press release.

Marking an aim to expand in the A$1.07 billion OOH market, the news follows May's announcement of Noel Cook as managing director.

Both appointees previously worked for oOh!media, an OOH firm founded by Noel Cook.

"Having spent a significant portion of my career in the UK, I saw Wildstone grow into one of the largest billboard infrastructure businesses in Europe and witnessed first-hand the quality service it provided both landowners and media operators," Mitch Cook, commercial director at Wildstone, said in the release. "There is a race to digitize assets to match advertiser demand and Wildstone's success in digitizing its UK assets puts us in a great position to succeed in doing the same in Australia. The company's entrepreneurial spirit, which was a key part of the attraction for me, will also help us excel in this market."