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Who's going fishing for bankers?
September 9, 2010
STRATACACHE announced today that it is set to exhibit its digital signage software and audience-measurement tech at the American Bankers Association (ABA) Marketing Conference in Minneapolis.
The company says it will showcase its digital-media product and demonstrate its audience-measurement technology at booth 502 in the conference, held Sept. 12-14 at Minneapolis' Hyatt Regency Hotel.
STRATACACHE says it plans to demonstrate its digital signage software, ActiVia for Media, at the show in response to a growing demand for digital signage and digital media for use in differentiating the in-branch customer experience for financial institutions.
"The number of banks adopting digital media is steadily growing as marketers realize the branch's potential as a marketing medium," said Paula Polei, marketing director at STRATACACHE. "As customers juggle difficult financial decisions with the challenge of money management, banks can effectively brand themselves not just as transaction centers, but as trusted information centers where the experience increases perceived quality, brand loyalty and wallet share."
The booth will also showcase STRATACACHE's digital signage with audience measurement.
Audience-measurement technology uses simple, inexpensive USB cameras to gather basic customer information, including unique consumer impressions, dwell time, impressions per merchandised object, impressions by time of day and impressions by brand or category. The signage then immediately displays a catered message most fitting to the customer's age, gender, interests, needs and habits.
Is anyone else going fishing for bankers?
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Photo courtesy of OCVA |
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