Display Technology

West Coast's largest LED drive-in screen makes Santa Monica debut

Provided

October 26, 2021

After more than a year of design, planning, permitting and building, the largest drive-in LED screen on the West Coast made its debut at Rooftop Cinema Club's The Drive-Up at Santa Monica Airport, according to a company press release.

Ultimate Outdoor Entertainment was commissioned by Rooftop Cinema Club to design and build the large LED screen.

Rooftop Cinema Club reimagined the drive-in and launched the Drive-In/Drive-Up hybrid cinema experience featuring Personal Lawn Boxes with private deckchairs and shareable side table.

"The real star of the show is the new 50-foot-wide LED video screen, featuring the very latest in LED technology," Darrell Landers, CTO for UOE, said in the release. "With nearly 4K resolution and brilliant new LED's featuring 8,000 NITS of brightness and specially designed individual LED's with bright white tips and shroud-like black-bodies, this LED screen has incredible illumination, while simultaneously rejecting direct sunlight, resulting in an impressive high definition viewing experience — day or night!"

In addition to the lawn box seats up front, there is traditional drive-in parking for nearly 100 cars just behind the lawn box seating. Audio is transmitted via speakers for up front viewing, FM radio for in-car viewers, and options for wireless LED headphones as well as a custom mobile audio app.

"Unlike projection screens, the new LED video screen we custom built for Rooftop Cinema Club isn't limited to night-time use," Laura Landers, president and CEO, said in the release. "Super bright LED screens open up a ton of other content options for our clients, such as early matinee screenings for family friendly movies, daytime drive-in's, live TV events, tailgating, digital streaming and more."

Ultimate Outdoor Entertainment was founded in 2008 in Austin, Texas. The family-owned business provides nationwide audio visual rentals, including outdoor movies, LED screen rentals and mobile drive-in events through affiliate sites.