WBC Narrowcasting changes name, focus

CINCINNATI, Ohio — Bill Collins, a veteran research analyst in the out-of-home digital media sector, has expanded the services of the research-and-consulting company that he heads. The company has changed its name to DecisionPoint Media Insights.

With this change, DecisionPoint Media Insights is adding consumer-focused research to the business-to-business research and consulting that the company has offered since its founding in 2003 as WBC Narrowcasting Group. DecisionPoint Media Insights will deliver this consumer-focused research through a partnership with a leading Cincinnati-based market research firm, Olivetree Research.

"Today the Internet engages consumers in a manner that is much more interactive and personally relevant than any other electronic media," said Collins. "At DecisionPoint Media Insights, our goal is to provide research and insights to our clients which ensure that consumers will find these digital screen media networks in retail stores and other out-of-home venues to be as compelling and personally relevant as their experience on the Internet. This is good both for consumers and for the bottom lines of retailers and other public-facing businesses."