Display Technology

Wave.tv brings streaming services to Atmosphere

Photo: iStock

September 28, 2021

Wave.tv, a sports and entertainment company with more than 100 million followers, is now available on Atmosphere, a streaming TV service for businesses, according to a company press release.

The deal expands Wave.tv's distribution footprint to reach Atmosphere's 25 million monthly viewers. Atmosphere's streaming platform, which is designed for viewing in public spaces, provides audio-optional TV programming to more than 13,000 restaurants, bars, gyms, hotels, doctors' offices and other venues across the U.S.

"When it comes to sports, we already dominate on social media platforms and expanding our tremendously popular IP to digital platforms like Atmosphere is a durable next step in the evolution of our business strategy," Brian Verne, co-founder and co-CEO of WAVE.tv, said in the release. "We continue to challenge traditional notions of sports and entertainment media with our content and distribution strategy that is uniquely tailored to Gen Z and millennial audiences, and we look forward to engaging with even more fans through our partnership with Atmosphere."

Atmosphere streams more than 250,000 hours of programming per day across 52 channels of both owned and partner content, reaching more than 17 million unique viewers per month, according to the release.
Atmosphere retail clients include Westin, Hilton, and McDonald's. The company provides venues with TV hardware and programming for free, monetizing its content through its advertising platform and through paid subscriptions, which allow venues to run their own ads during programming breaks.

"WAVE.tv's ability to capture every type of sports fan mirrors Atmosphere's talents in OOH," Leo Resig, co-founder and CEO of Atmosphere, said in the release. "We're thrilled to be partnering with a company just as dedicated to challenging tradition and finding new ways to reach audiences as we are."

Atmosphere, founded in 2019, is based in Austin, Texas. Wave.tv, founded in 2017, is headquartered in Santa Monica, California.