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Watchfire announces its 'second generation' digital billboard
December 6, 2007
DANVILLE, Ill. — Watchfire Digital Outdoor has announced the next generation of its digital billboards, which includes the use of adjustable super-efficient LED technology and a new cabinet design that the company says reduces the board's weight by up to 12 percent.
Watchfire's second-generation LED billboards allow outdoor operators to choose between a super-bright, super-vivid 7,500 NIT daytime setting for maximum impact or a setting as low as 5,000 NITs, which is appropriate in many situations and can save outdoor operators money on energy bills.
"The ability to run the boards at 7,500 NITs during the day produces an image that is incredibly vivid, with colors and images that pop off the board," said Watchfire Digital Outdoor director Darrin Friskney. Additional features of Watchfire's second-generation digital billboards include:
- Whole sign color calibration for smooth, more consistent color across the entire billboard.
- 281 trillion colors for outstanding LED picture.
- No air conditioning in any situation.
- Silicone gel encapsulation of each module to seal out moisture.
- Cabinet construction of heavy-walled, seamless, extruded aluminum for durability.
- Fewer parts and connections for streamlined service, reducing the likelihood of failures.
- Automated sign diagnostics system provides real-time monitoring and reporting on sign "health."
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