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Volta ‘Get out the vote’ DOOH campaign aims to increase voter turnout

Provided by Volta.

October 31, 2022

Volta, an EV charging and DOOH media firm, has unveiled its "Get out the vote" campaign in the lead-up to U.S. midterm elections, according to a press release.

Creative includes interactive components such as countdowns to election day and QR codes for finding polling centers. As U.S. shoppers lead the global return of consumers to physical marketplaces (as reported by Digital Signage Today), the placement of voting ads in high-traffic areas like retail shopping centers aims to maximize consumer consciousness about elections in the leadup to voting deadlines.

"By nature of our cutting-edge design and placement in highly trafficked areas, Volta's eye-catching, contextually relevant digital screens can be used for in-house campaigns and by our city and brand partners to drive social good, disseminate critical information and spur local economic activity." Brandt Hastings, chief commercial officer at Volta, said in the release. "We are proud to use our impactful network to encourage voter registration while driving a clean, electric future forward."