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Volkswagen connects mobiles, digital billboards in Times Square
May 21, 2008
AdWeek: Volkswagen has unveiled a 3,685-square-foot interactive billboard in New York's Times Square as part of a buzz-building campaign. It pictures a personified Volkswagen Beetle parked behind a microphone, alongside the headline "The people want their voice to be heard." VW is the first brand to utilize the interactive technology of the ABC SuperSign, which allows a two-way dialogue with passersby via SMS.
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