DOOH Advertising

Vistar names Sean Cheyney global head of retail media

DOOH advertising solutions firm Vistar has named Sean Cheyney to its newly created role of global head of retail media.

Image: Vistar

October 23, 2024

DOOH advertising solutions firm Vistar has named Sean Cheyney to its newly created role of global head of retail media, according to a press release.

Cheyney brings more than 20 years of media experience, including serving as EVP of global retailer sales at CitrusAd, where Cheyney assisted with the firm's growth, acquisition, and rebranding to Epsilon Retail Media.

"Retail media networks are transforming the advertising landscape, offering new opportunities for brands to connect with consumers beyond traditional digital channels," Eric Lamb, SVP, enterprise solutions at Vistar Media, said in the release. "With Sean's vast experience and innovative leadership, we are primed to bring retail media to the real world, empowering retailers and brands to engage consumers where it matters most."

"I'm excited to join Vistar at a time when retail media is on the cusp of transforming how brands reach consumers in the real world," said Cheyney. "By leveraging Vistar's powerful programmatic solutions, we can help retailers unlock new revenue streams while giving brands more ways to connect with shoppers along their entire journey."