DOOH Advertising

Vistar marks Singapore anniversary, expands footprint

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December 7, 2022

Vistar Media is marking the anniversary of its Singapore launch with further expansion in pDOOH, according to an email announcement.

Vistar credits growth in part to the appeal to businesses of enhanced ad targeting and omnichannel metrics in pDOOH, its initial national partnerships with Clear Channel Singapore, JCDeceaux and others along with recently announced partnerships with Stellar Ace, Target Media, Tensquare and more.

"On the advertiser side, we're seeing equal momentum and support from agencies across a diverse set of industries,"Franck Vidal, director, Southeast Asia sales and partnerships at Vistar Media, said in the announcement."From finance, insurance, government and entertainment, to tech, retail, e-commerce and alcohol, Vistar has established strong partnerships with some of the most well-respected brands in the country.I'm energized by the incredible work we've done in the market in just one short year thanks to our wonderful clients and partners. Our ambition is local, regional and global — the entire Asian region is a massive opportunity for Vistar, and we're excited to build on the great work done this year as we continue to expand our footprint and operations."