DOOH Advertising

Vistar launches political inventory

Vistar Media, a digital OOH technology solutions firm, has launched a political inventory targeting solution, which allows political messages to target DOOH screens through a single deal ID.

Image: Vistar

June 27, 2024

Vistar Media, a digital OOH technology solutions firm, has launched a political inventory targeting solution, which allows political messages to target DOOH screens through a single deal ID, according to a press release.

The system provides Political Inventory Packages on the basis of message types, including:

Get Out the Vote.
Policy.
Partisan.
Candidate.
Attack Ads.

"When it comes to politics, time is of the essence to get your message across, and with programmatic DOOH, you can share that message when and where it matters most," Leslie Lee, SVP of marketing at Vistar Media, said in the release. "The flexibility and speed of programmatic combined with the impact and reach of out-of-home is a huge advantage in inspiring action among prospective voters. You can craft a message that's tailored to the audience you want to reach, layer in dynamic creative tactics to make it hyper-personalized and push out ads across relevant pre-packaged inventory – all without the risk of creative being rejected due to varying restrictions."

"Programmatic digital out-of-home is an easy choice for us when planning out our media campaigns for the upcoming election," Erin Mulrooney, senior director for media buying at Bully Pulpit International, a communications and marketing agency, said in the release. "We need channels that people trust and that allow us to layer in the right data and insights to ensure we're targeting the right prospective voters, at the right times and places. Vistar's straightforward tools, access to inventory, and attentive support allow us to act as quickly as the needs of our political clients change. We're also confident that our ads will be displayed in a safe, appropriate environment where people will be most receptive to creative messaging, a core tenet to how we approach media buying at BPI."