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Virtual Jukebox partners with digital signage company for UK pub quizzes

October 11, 2016

Virtual Jukebox, a cloud-based music system provider, has partnered with Coadunatio, a digital signage company, to launch a pub quiz in the U.K. Pubs across the country will compete against each other in one quiz, which will run on displays, according to a press release.

Virtual Jukebox and Coadunatio previously rolled out a Live BBC Popmaster quiz for Children in Need as a trial. The companies expect good results from the pub quiz, since 61 percent of the UK population have participated in a pub quiz, according to a study by Greene King. The pub participants will compete for the title of "Best Pub Quizzers" as part of the campaign.

"Coadunatio is a technology company with complementary skills to those in Virtual Jukebox, and this has allowed us to create a pub quiz format that is simple for pub chains to roll out nationwide," Andy Hill, CEO of Virtual Jukebox, said in the release. "In order to create a platform big enough for chains, we needed to find a partner who had all the technology in place and tested, and acquiring Coadunatio has allowed us to enter the pub quiz market a year earlier than planned with a team that knows this market better than anyone I have ever met."