DOOH Advertising
Viooh, Turnadon team on nationwide programmatic partnership
March 11, 2025
Global DOOH supply side platform Viooh is collaborating with French advertising network Turnadon on a nationwide programmatic media owner partnership in France.
VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH), according to a press release.
The collaboration will allow advertisers to leverage Viooh's programmatic platform and Turnadon's network for unique visibility and impact. Turnadon offers over 400 million impressions recorded monthly, 1,200 well positioned digital screens across 10 major cities in France.
"We're pleased to collaborate with Turnadon to unlock further commercial opportunities for advertisers, both those buyers within France and our overseas customers. At VIOOH, we are committed to growing our programmatic DOOH offering. Working with Turnadon offers even more opportunities for advertisers looking to invest in Europe and take advantage of the unique benefits afforded by programmatic DOOH in terms of flexibility, efficiency and alignment within omni-channel campaigns," Jean-Christophe Conti, CEO at VIOOH, said in the release.
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