DOOH Advertising
VIOOH Trading Manager launches intelligent, programmatic features
VIOOH, a global DOOH advertising supply-side platform, has announced a range of intelligent, programmatic features for its VIOOH Trading Manager platform.
September 3, 2024
VIOOH, a global digital OOH advertising supply-side platform, has announced a range of intelligent, programmatic features for its VIOOH Trading Manager platform, according to a press release.
The features include map-based planning capabilities with interactive campaign visualizations and real-time availability data to allow media owners to use enhanced ad targeting.
The VIOOH Intelligence Allocation Engine undergirds the smart features.
"We are constantly striving to elevate our product capabilities based on the needs of our clients, and the planning enhancements we now offer our VIOOH Intelligence customers is another leap towards creating the data-driven future of out of home trading," Jon Block, chief product officer at VIOOH, said in the release. "We've already seen how intuitive the planning functionality is for our first markets using the planning tool, and media owners are able to quickly plan for even the most targeted brief with ease."
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