DOOH Advertising

Viooh teams with Outfront to expand programmatic DOOH access

Photo: VIOOH

March 19, 2026

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Viooh, a global digital out of home supply-side platform, is partnering with Outfront, an IRL media company, to expand programmatic access to DOOH inventory across the U.S.

The partnership encompasses Outfront's inventory of more than 7,600 digital screens, delivering more than 18 billion monthly impressions, according to a press release.

Representing approximately 25% of the U.S. DOOH market, Outfront's inventory mix enables advertisers to reach diverse audiences wherever they are, whatever the time of day.

"Partnering with Outfront is a step change for our U.S. offering. By bringing a quarter of the U.S. DOOH market onto the Viooh platform, we're giving even more media buyers unprecedented access to premium inventory at scale," Jean-Christophe Conti, CEO at Viooh, said in the release.

"Partnering with Viooh strengthens and expands the programmatic capabilities across our digital network," Neil Shapiro, VP programmatic, Outfront, said in the release. "By combining Viooh's advanced technology and global reach with our premium, high-impact inventory, we're expanding access to our screens for buyers worldwide. This collaboration represents an exciting step in how advertisers can plan and activate campaigns across our network."