DOOH Advertising

Viooh teams with Outernet London on programmatic DOOH

Photo: Adobe Stock

July 31, 2025

Viooh has partnered with Outernet London, a media and entertainment company to deliver programmatic digital out of home advertising in London's entertainment destinations.

Outernet London is an immersive entertainment and culture district in the U.K. Outernet is home to The Now Building which features an immense digital canvas — a four-story high, floor to ceiling, 360 degree, 16k screen surface. Outernet gives advertisers programmatic access to nine digital screens generating over 233 million monthly impressions, representing 2.5% of the U.K.'s digital OOH market spend, according to a press release.

"Our new partnership with Viooh opens up exciting possibilities for brands to connect with the millions of London visitors throughout the year. Working with Viooh's expert programmatic team allows us to offer brands a sophisticated and efficient way to harness the power of our spectacular digital canvases," Tom Perrett, chief of sales at Outernet London, said in the release.

Viooh connects buyers and sellers in the DOOH space, offering a programmatic advertising experience.

"Partnering with Outernet represents another milestone for Viooh bringing premium, large-format DOOH inventory to our programmatic marketplace. Outernet's position as Europe's most advanced digital entertainment destination, combined with its unmatched visitor numbers, offers advertisers an exceptional opportunity to reach audiences at scale in central London," Gavin Wilson, global chief commercial officer at Viooh, said in the release.