DOOH Advertising
Viooh, RZK Digital team to drive Latin America DOOH presence forward
November 26, 2025
Viooh, a global digital out-of-home supply-side platform, has partnered with RZK Digital to expand DOOH across Brazil transportation networks.
RZK Digital is Brazil's largest digital media operator in urban bus terminals and operates an expanding network of over 800 digital screens across 43 urban terminals, set to reach more than 50 locations by the end of the year, according to a press release. It delivers an average of four billion monthly impressions to more than 75 million verified visitors each month
"This partnership expands programmatic DOOH access across Brazil's key transit environments and reinforces the role of verified data in driving campaign outcomes. With Viooh's global SSP expertise and RZK's data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns," Yuri Berezovoy, head of ad-tech and programmatic at RZK Digital, said in the release.
"This new partnership offers advertisers broader DOOH reach across Brazil via our industry-leading programmatic marketplace, combined with a uniquely dynamic and performance-driven media owner. RZK Digital complements Viooh's real-time trading capabilities to drive brand visibility and audience measurement," Gavin Wilson, global chief commercial officer at Viooh, said in the release.
