DOOH Advertising

Viooh partners with ISM Intelligent Signage for Media

Photo: VIOOH

January 29, 2026

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Viooh is expanding its German market DOOH advertising access via a partnership with ISM Intelligent Signage for Media.

The strategy expands programmatic access to digital inventory across Germany's extensive gas station network, according to a press release.

The partnership delivers access to 784 75-inch to 85-inch digital screens generating over 200 million monthly impressions throughout major cities and regional areas across Germany.

"This partnership with ISM adds depth to our European inventory, connecting media buyers with high-quality screens that reach audiences when they're receptive to messaging and actively buying goods," Gavin Wilson, global chief commercial officer at Viooh, said in the release.

The network's gas station portfolio delivers 204 million monthly impressions with national coverage spanning Berlin, Munich, Hamburg, Cologne and more cities across Germany.

"By integrating with Viooh's platform, we're giving brands programmatic tools to reach consumers at high-value moments efficiently," Nico Grüßinger, business development manager at ISM, said in the release. "This partnership opens up our inventory to international buyers who understand the power of reaching consumers when they're already in an active purchasing mindset, creating real opportunities for measurable campaign impact."