DOOH Advertising
Viooh, MCDecaux launch programmatic DOOH offer in Japan
April 8, 2025
Viooh and MCDecaux, the Japan branch office of JCDecaux, has launched its programmatic DOOH offer in Japan.
The inventory starts with 55 digital screens all available in top two airports in Kansai region, Kansai International Airport and Osaka International Airport which are available for programmatic purchase via Viooh, a global digital out of home supply-side platform.
It presents a unique opportunity for advertisers to reach audiences in spring 2025, the year of Osaka Expo 2025. Digital screens in 10 cities of Street Furniture will join in the inventory in Q2 this year, according to a press release.
Brands will be able to book a DOOH campaign in combination with data.
"At Viooh, we are committed to growing our programmatic DOOH offering globally. Already available in 26 markets, we're pleased to launch in our twenty-seventh market, Japan. Initially available at airport locations, we plan to expand our DOOH footprint in Japan later this year. Programmatic DOOH now offers advertisers, both those buyers within Japan and overseas, to connect with a multitude of new potential customers. The flexibility, efficiency and omni-channel campaign opportunities are infinite," Jean-Christophe Conti, CEO at VIOOH said in the release.
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