DOOH Advertising
Viooh, London Lites team to expand London DOOH footprint
October 31, 2025
Viooh, a global digital out-of-home supply-side platform, and London Lites, a DOOH media owner, are teaming up on a programmatic partnership to target audiences in central London locations.
The partnership gives advertisers programmatic access to 49 strategically placed premium LED screens generating 74.5 million monthly impressions, representing 23% of the London roadside digital OOH market, according to a press release.
"Our partnership with London Lites represents further expansion of our programmatic marketplace, offering brands access to premium central London locations through a uniquely agile and flexible media owner. Its strategic coverage provides advertisers with exceptional opportunities to reach diverse London-centric and internationally traveling audiences. Its new-generation approach to flexibility and responsiveness perfectly complements Viooh's real-time trading capabilities," Gavin Wilson, global chief commercial officer at Viooh, said in the release
The inventory spans London neighborhoods and central London, including roadside locations delivering 63 million monthly impressions, rail environments at Clapham Junction generating 2.7 million monthly impressions, and premium mall locations in Mayfair and Bond Street contributing 8.5 million monthly impressions.
"Partnering with Viooh opens new programmatic opportunities for brands to connect with London's dynamic audiences across our premium network. Our positioning in must-have central London locations, from Mayfair and Covent Garden to key neighborhood hubs, allows advertisers to reach Londoners where they live, work and socialize. Viooh's programmatic expertise enables brands to leverage our flexible, agile approach with the precision and efficiency that modern London advertising demands," Mike English, commercial director at London Lites, said in the release.
