DOOH Advertising
Viooh, iCo Medios forge alliance
October 22, 2025
Viooh, a digital out-of-home supply-side platform, has partnered with iCo Medios, a digital DOOH media company in Colombia, have forged an alliance to enable programmatic access to additional high-impact screens n key urban locations for both local and international advertisers.
The partnership integrates iCo Medios' DOOH inventory, currently 72 digital screens located in Bogotá, Medellín and Cali, into Viooh's platform, making these assets available for programmatic buying from anywhere in the world, according to a press release.
The screens are strategically placed in high-traffic environments including shopping centers, mass transit systems, and key urban access points.
"We're excited to partner with iCo Medios to expand programmatic DOOH for the Colombian market. Latin America represents a significant growth opportunity for Viooh, and iCo Medios' strategic positioning across Bogotá, Medellín and Cali provides an ideal entry point for brands looking to reach high-value audiences in Colombia's key urban centers. Their premium inventory in high-traffic environments, combined with advanced targeting capabilities like geolocation and mobility patterns, enables advertisers to deliver contextually relevant messages with precision and measurable impact. This partnership reflects our commitment to making quality DOOH inventory globally accessible through programmatic technology," Gavin Wilson, global chief commercial officer at Viooh, said in the release.
iCo Medios has more than 32 million monthly impressions and coverage across Colombia's three main cities. The integration into Viooh's platform empowers buyers to activate campaigns in Colombia. Brands can target audiences by geolocation, dayparting, mobility patterns, weekdays or weather conditions, maximizing message relevance and campaign efficiency.
"At iCo Medios, we are very proud to announce our partnership with Viooh, a key step in advancing programmatic OOH in Colombia and the region. By integrating our premium digital inventory — strategically located across high-impact environments — into Viooh's global SSP, we are enabling advertisers to access our network with greater efficiency, precision, and measurability. This collaboration not only strengthens our commercial offering but also positions iCo Medios at the forefront of digital out-of-home innovation in Colombia," Ricardo Echeverri, CEO, iCo Medios, said in the release.
