Display Technology

VIOOH expands street furniture, bus stop DOOH into Hong Kong

Provided by VIOOH

July 22, 2021

VIOOH, a DOOH marketing producer, has expanded into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising, according to a company press release.

In the deal with JCDecaux, VIOOH now covers a quarter of the DOOH street furniture market in Hong Kong. Affiliated data partners include Audience Management System for Street Furniture developed by JCDecaux, and OOH planning and measurement from AdSquare. Integrated display partners include Hivestack, The Trade Desk and Verizon Media, according to the release.

"In Hong Kong, DOOH ad spend accounted for almost a third of all OOH spend in 2020," Ben Lin, CEO at VIOOH China said in the release. "That number is rapidly increasing for 2021, and VIOOH is pleased to offer advertisers the opportunity to benefit from more digital inventory at premium locations in Hong Kong."

"Our ambition is to change the conversation about OOH, and to help accelerate transformation in outdoor advertising and we hope advertisers and media owners alike will maximise this new opportunity to thrive," he said.

Lin said, compared to other media channels, programmatic DOOH is considered strongest for accurate location targeting and return-on-investment.

"With this launch, our clients can enjoy unmatched flexibility, data-driven media planning, optimization and retargeting capabilities and data-triggered digital content across multiple prime districts in Hong Kong Island," Yoann El Jaouhari, Managing Director of JCDecaux Cityscape said in the release. "Our advanced ecosystem of data and digital solutions will help us accompany the brands to leverage the power of digital programmatic OOH, smartly optimize their advertising strategy, and keep improving the return on their ad spend in Hong Kong with JCDecaux."

VIOOH, founded in 2018 in London, currently markets DOOH programs in 13 global markets. JCDecaux Cityscape is a subsidiary of JCDecaux Group, an outdoor ad company. JCDecaux was founded in 1964 and is headquartered in Neuilly-sur-Seine, France.