DOOH Advertising

Viooh, Captivate partner to expand DOOH advertising

Photo courtesy of VIOOH, Captivate

April 29, 2025

Viooh, a DOOH supply-side platform, and Captivate, a DOOH video network, are partnering to expand DOOH advertising in North America office and luxury residential properties.

Through the partnership, advertisers worldwide can access Captivate's inventory in premium office towers and luxury residential properties, according to a press release. Captivate delivers over 4 billion monthly impressions across more than 23,000 digital screens to audiences in major cities and regional areas.

"Viooh's real-time trading across programmatic DOOH continues to go from strength-to- strength — and this new partnership is an exciting new opportunity for both international and local-market advertisers to connect with many affluent businesses and consumers, located in premium office towers and residential spaces, across major cities in North America," Gavin Wilson, global chief commercial officer at Viooh, said in the release.

"Our unique access to high-value audiences in captive environments is further strengthened by this new partnership with Viooh, giving advertisers enhanced opportunities to reach premium customers. Our advanced targeting capabilities, dynamic creative activations and measurement solutions, combined with Viooh's global network and cutting-edge technology, will deliver measurable growth and exceptional value to brands," Leigh Lowery, chief revenue officer at Captivate, said in the release.