Videocart failure sheds light on in-store advertising

Advertising Age: Despite all the talk about the power of in-store advertising and the oft-touted statistic that 70 percent of purchasing decisions are made in the store, the fact is, no one has truly figured it out yet. Amid all the hoopla, it's worth rehashing the story of Videocart.

At Videocart's peak in 1992, 46,000 shopping carts were fitted with displays in retailers such as Schnucks in St. Louis. The displays delivered ads to shoppers dependent on where they were in the store. But by 1994, Videocart had filed for bankruptcy.

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