News
Viacom, Lastminute.com to test digital signage on London's buses
September 5, 2005
aka.tv:Viacom is teaming up with Lastminute.com to deliver time-sensitive travel offers to viewers outside of the buses.
The innovative campaign, which could be the precursor of widespread bus-side screens, will put animated images and text on LED displays that occupy half the ‘Superside' area of double-decker buses – the wide, shallow area between the two decks on the long side of the bus. Only the left-hand side of the buses will be used to better reach pedestrians.
Read more(Free registration required.)
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
Recent Posts
Legrand | AV debuts residential AV Innovations at industry expo
Hologram Media Network, Proto conjure up interactive theater experience
Epson showcasing projection features at Pro AV industry events
Jolt enhances platform with AI capability for advertisers
UniLED Software teams with MX for DOOH ad verification
