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Vertigo Group integrates CognoVision's audience measurement into digital signage

February 10, 2009

TORONTO, Canada — Vertigo Group and CognoVision Solutions Inc. announced that they have entered an agreement to collaborate on deploying complete digital signage solutions that integrate CognoVision's audience measurement system into Vertigo's rugged LCD enclosures.

CognoVision's Anonymous Impression Metric (AIM) technology measures the effectiveness of digital signage, and enables real-time content targeting based on audience characteristics, allowing for truly measured and targeted delivery of media.
Vertigo designs, engineers and produces a comprehensive line of products including outdoor/indoor LCD displays, street furniture, mall directories, kiosks and custom displays and enclosures.

"Integrating CognoVision's AIM system with Vertigo's leading digital signage solutions brings to the market an unparalleled combination of form, function, accountability, and performance," said Haroon Mirza, director of business development at CognoVision.

A demonstration of the integrated solution will be on display at the Digital Signage Expo in Las Vegas on Feb. 25-26, 2009 in the Vertigo Group booth (#1945).

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