DOOH Advertising

Veridooh, 75Media team on OOH verification

Photo: Generated by AI. Adobe Stock.

July 16, 2025

Veridooh has partnered with 75Media, a roadside media owner, to provide independent OOH verification in the U.K.

The partnership makes Veridooh's verification solution available to all 75Media clients, according to a press releae.

Veridooh's SmartCreative solution collects all the data needed to track, measure and verify the performance of digital out-of-home campaigns. This technology provides over 400 metrics on campaign delivery.

75Media's UK-wide estate of classic and digital billboards sits at 1,300, providing the ability to broadcast to over 53% of the country's adult population and is the number two market leader for large format roadside billboard sites in the country and number six in the outdoor advertising market overall.

"By enabling independent verification through Veridooh, 75Media is providing its clients with greater certainty and transparency, giving them the confidence to invest in its network. In other markets, we have seen that media owners who embrace independent verification grow faster in the medium to long term than those that don't. At a time when listening to clients is paramount to growth, 75Media is leading the way," Veridooh Co-Founder Mo Moubayed said in the release.